![]() ![]() They feel that the investment in combined physical and digital memberships is opening up the industry to more people, with a combination of technology and the human connection offering greater opportunities to fitness providers and consumers. The team at Workout Anytime passionately believes that the convenience, community and personalization provided by technology can give people the confidence and motivation to work out more. The planned PRO+ upgrade is now also up and running in all locations!Īnd it doesn’t stop there - Workout Anytime is also looking to invest more in wearable technology to make the very most of integrating other apps with Virtuagym, with the view to keeping everything running through one intuitive platform. The app is already in all 170 clubs, with the next aim being to hit the target of having 65,000 consumer users. There are also further improvements being worked on to enable reporting on what individuals are using in the app and full integration with billing partner ABC fitness, including scheduling for trainers and clients. Within the client-facing app, they hope to include a personalized Workout Anytime tile through which users can get access to vender partner fitness products and branded apparel. They believe that there is a void that digital coaching can fill. ![]() According to Greg, the primary challenge is to get both franchises and clients on the same page about technology being here for the long-term. We are working hard with them to progress their Coaches app, as they look to help as many of their franchises to deliver the best service possible. Yet for Workout Anytime, this is only the start of their fitness technology journey. To date, there has been a huge increase in engagement, with approximately 1,000 new members per week thanks to expert marketing by Workout Anytime and quick responses from Virtuagym to iron out any creases as the roll-out kicked in. ![]() This in turn provides invaluable data for trainers to tailor plans for their clients. Users also have the ability to track and measure their progress through integrations with wearable technology provider Accuro as they seek to reach their individual goals. For example, by doing certain training at home or outside, as well as at the gym, before meeting their trainer once or a couple of times a month. Those using it can develop personalized plans with their trainers and work on their health and fitness in a way and at a time most suitable for them. And we are happy to have been able to deliver! The innovative app now at their disposal has a robust exercise and workout library, video on demand, and a barcode generator to increase ease of use. The desire from Workout Anytime was for an app that was for members, not just trainers, that could do something that previously would require four different apps to achieve. For Greg and his team, a large pool of demand for a mobile app existed, offering the chance to connect with a far greater breadth of potential customers who wanted to engage with their fitness but who weren’t comfortable relying on going to a physical gym. For example, via on demand video content. And whilst they knew it was a long-term challenge, they believed that it would soon be just as important to ensure a personal connection with those outside of the four walls of a gym as it is for those within them. The team at Workout Anytime understood that fitness business owners were needing to use multiple applications to meet their growing needs, and that the speed of technological innovation was only going to increase. The number one thing that they said they wanted? A mobile app. That ambition was only increased by an anonymous survey with their franchise partners. Indeed, a few years before the COVID-19 pandemic catalyzed an increased adoption of technology into fitness, Greg Maurer, Vice President of Fitness Training & Education, was proposing the idea of using a mobile app. It is easy for well-established businesses to become stuck in their ways but not Workout Anytime. ![]()
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